The Carphone Warehouse is set to implement staff scheduling software in order to improve sales conversion rates.
The mobile phone and broadband etailer, which in May announced a large joint venture with US retailer Best Buy to sell consumer electronics goods in Europe, said the system from supplier Kronos will schedule the work of 5,000 staff across seven European countries, including the UK.
The automated system will analyse historical trading data, projected sales figures, labour standards, and employee availability in order to create staffing schedules for each store. It manage absence, ensure payroll accuracy and reduce administration costs. Biometric terminals will confirm the accuracy of employee attendance data collected.
Following a trial in 15 stores that measured customer flow against sales figures, the company found a tight correlation between staff availability and sales conversions. Mercedes Garcia, senior project manager at the Carphone Warehouse, said the system would deliver substantial improvements in sales.
“Kronos will allow us to manage employee schedules by accurately matching staffing requirements to customer demand,” she added. “The time and attendance element of the Kronos solution will help us reduce payroll inflation, generate payroll management overhead savings, and give us real-time visibility to manage our labour resources."
Complex rotas, combined with different store opening hours and peak periods, meant the Carphone Warehouse said it saw benefits in using historical trading data and projected sales forecasts, to help minimise under- and over-staffing.
The store chain has made a number of major IT announcements in recent months. In May, it said it had acted to improve relationships with its numerous outsourcers to make sure they delivered on their objectives.
Last November, it said it had cut the time needed to extract business intelligence data from 12 hours to 30 minutes after upgrading to an improved data integration tool from Informatica. It also runs Enigmatec IT process automation and management software to improve its support for critical applications.
It uses a service oriented architecture to develop new internal IT processes, and installed HP Systinet software to better govern that activity.
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