bet365 deploys unified messaging system to support customers

Online gambling company bet365 has deployed a new unified messaging system to bolster the efficient transfer of critical data across its data centres and support its ongoing cloud strategy.

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Online gambling company bet365 has deployed a new unified messaging system to bolster the efficient transfer of critical data across its data centres and support its ongoing cloud strategy.

Bet365 employs more than 1,400 people and supports betting and gaming in 17 languages.

The firm has chosen to implement network hardware middleware from Solace to provide low latency data traffic transfers.

Chris Tolson, chief network architect at bet365, said: “To meet the high operational standards we set for ourselves, it’s critical we can respond to requests from our users quickly and efficiently, no matter where they are in the world.

"Solace’s unified messaging platform provides us with a highly available service that enables us to transfer data in close to real-time speeds.”

Meanwhile, rival Ladbrokes recently reported an increase in digital profits following significant investment in its online platform.

In its interim financial results for the half year to 30 June, the betting company reported a 6.5 percent increase in profits for its digital operation from £29.1 million in 2010 to £31 million this year.

Ladbrokes said its renegotiated contract with software development company Microgaming for the provision of casino and games software for its website, offers opportunities for growth due to better terms and increased flexibility of content.

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