WWF cuts carbon with hosted services

Wildlife charity WWF aims to cut its energy use by 40 percent by using a hosted service for its UK website.

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Wildlife charity WWF aims to cut its energy use by 40 percent by using a hosted service for its UK website.

The environmental campaigners, formerly known as World Wildlife Fund, chose IT services group Carrenza's Utility Computing Service (UCS) to manage the hosted services for its UK website.

The conservation charity has cut its hosting energy consumption by 20 percent as a result of migrating to Carrenza UCS. This is predicted to rise to 40 percent once WWF launches its new site in September.

The service will also help the charity reduce their annual total cost of ownership by 15 to 20 percent.

Under the contract, Carrenza will managing the hosted service for the organisation’s public facing website, its web database and its developer platforms.

By using Carrena's network of dedicated servers for processing power and hosting capabilities, WWF has also reduced it server hardware requirements by a third.

“We run a content rich website that is vital to our UK operations, so we need a hosting solution and provider that is totally reliable,” said Adrian Cockle, interactive production manager, at WWF.

“In many ways the website is the face of WWF and it enables us to keep our supporters informed about the campaigns we are running and the activities we’re undertaking. We chose to work with Carrenza because their UCS will allow us to reduce the carbon footprint of our operations, but also because we trust them to keep us online and deliver an excellent level of performance. The migration to the UCS platform in early July was handled so seamlessly that staff didn’t realise it had happened.”

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