Virgin Media Business is throwing down the gauntlet to its rivals with the launch of Big Red Internet.
Virgin claims its offering is “the first business internet service to come without traditional bandwidth constraints.”
The company is able to make what Virgin Media Business’s managing director, Mark Heraghty calls a “fill your boots” offer because daytime capacity on its largely consumer focussed network is minimal.
Virgin Media Business believes there is huge demand for unlimited bandwidth offerings. A survey of 1,000 IT managers for the company found 48 percent saying they had to turn down business improvement projects because of lack of capacity.
The survey, by LM Research, found 93 percent of respondents thought unlimited bandwidth would open up new possibilities for their business.
Heraghty, said: “Telecom providers shouldn’t be acting as gatekeepers to what British businesses need in order to innovate and grow – bandwidth. Whereas other providers often constrain the amount of bandwidth made available to businesses, Virgin Media Business has vast amounts of daytime capacity on its national fibre optic network.”
Virgin is anxious that its offering is not judged on price alone, but company executives were confident that rival operators would struggle to match the offer of 100 Mbps for £12,000 a year unmanaged and £13,000 a year managed.
Larger users can sign up for 1 Gbps Unmanaged for £22,000 a year and managed at £25,000.
The managed service includes the installation and configuration of a router and active network management from Virgin Media Business.
These prices represent a small premium for Virgin Media Business’s current customers but they will effectively get unlimited network access in place of their current fixed capacity contracts. The contract length – three years – may, however prove less attractive to potential customers than the Virgin execs hope.