Pret joins free WiFi bandwagon

Pret a Manger is offering its customers free WiFi in 60 stores in the UK, with 130 stores expected to offer the service by Christmas.

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Snack and sandwich retailer Pret a Manger is offering its customers free WiFi in 60 stores in the UK, with 130 stores expected to offer the service by Christmas.

A deal between Pret and Wi-Fi service provider The Cloud means that any customer can get online, regardless of the device they are using. The rollout follows a successful six-month trial in some of its regional stores.

Pret expects the free service will will improve customer loyalty and spur them to increase their spend each visit.

In November, Pret announced it was introducing contactless payment facilities in its stores, using systems developed by card payment processing systems provider, Commidea along with contactless payment terminals from Barclaycard.

The deployment, scheduled for completion in April 2009, will be one of the largest contactless integrations undertaken by a retailer. By using the cards, customers will be able to purchase items of £10 and under without the need to enter their PIN.

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