Telephone regulator Ofcom will clamp down on fixed-line telephone providers that switch users without their consent.
Under a new set of proposals, which look set to come into force in September, any telephone operator that found guilty of 'slamming' tactics that include forging signatures on customer agreements, claiming to represent rival companies and leading customers to believe they are signing up for information, when they are in fact signing switching agreements, will be liable for fine of up to 10 percent of their total turnover. Ofcom describes slamming tactics as "extreme form of mis-selling".
The new proposals will require telecoms companies will be required to keep records of telephone conversations with customers as well as agree to not 'engage in dishonest, misleading, or deceptive conduct'.
"Ofcom wants to stamp out mis-selling in the telecoms market so that consumers can get the best that competition brings. Our announcements are designed to tackle misleading sales practices in landline and mobile services," said chief executive Ofcom.
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