Environmental advocacy group Greenpeace is using the ongoing Macworld Expo in San Francisco to draw attention to Apple's use of toxic chemicals in its products. The organization is urging Apple to expand its recycling efforts globally.
The group has also established a website, Greenmyapple.org , to call attention to what they perceive as Apple's shortcomings.
At a press conference Monday, Greenpeace legislative director Rick Hind explained that Apple ranks at the bottom of 14 international mobile phone and computer companies, according to Greenpeace's own "Guide to Greener Electronics." The group has also protested outside the conference venue throughout the week.
The Guide ranks companies on a score of 1 to 10 based on the company's commitment to eliminate hazardous substances in their products and their position on recycling products once they become obsolete. Apple ranked 2.7 out of 10, lagging behind Toshiba, Samsung, LG, Panasonic, Sony, Lenovo, Acer, HP, Sony Ericsson, Motorola, Dell and Nokia. While Nokia and computer maker Dell ranked at the top of the list. "Nobody is getting an A in this class," Hind said. "We just don't think that Apple should be getting an F."
An Apple spokesperson said "We disagree with Greenpeace's rating and the criteria they chose. Apple has a strong environmental track record and has lead the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many (brominated flame retardants). We have also completely eliminated CRT [cathode ray tube] monitors, which contain lead, from our product line. Apple desktops, notebooks and displays each score best in class in the new EPA [Environment Protection Agency] ranking system, which uses international standards set by the IEEE [Institute of Electrical and Electronic Engineers]."
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