Craig Hinkley, senior vice president of network services for Bank of America says the VOIP will bring 180,000 IP phones to the bank's US operations. Although the massive project isn't expected to be completed for another two years or so, Hinkley talked to Matt Hamblen about how the effort is going.
Q. You talked at VoiceCon about the bank's VOIP project in February 2005. Is it still on target?
A. Yes, the target is still 180,000 IP phones, and it's going along nicely. They are Cisco IP-based phones, and we've actually got the programme split into three separate areas for branch retail, enterprise and call centres. We split it into three efforts to focus on each subprogram and to get it running without trying to boil the ocean, so to speak. In 2005, the first order of business was to get the consumer retail programme up and running. Of 180,000 total phones, we have roughly 60,000 in retail, 60,000 in enterprise and 60,000 in a number of contact centres. We first focused on retail, with 6,000 branches, and had to get that up and running. It's doing well, with 800 out of 6,000 branches completed.
Q.What about enterprise and contact centres?
A. Enterprise is started, and we've completed 50 enterprise locations. We're kicking off the contact centre effort before the end of the year, and the first location will be a medium-size contact centre for internal operations used to serve bank associates in the Charlotte, N.C., area.
Q. So, today, you have how many phones installed?
A. We are north of 20,000. From a technology perspective, it's going well, both the processes and the programme. I would say that what we've done in the last 18 months is focus on establishing the programme, processes and standards of what we're deploying. What we've had to do is take heritage PBX switches that have been out there 10 to 15 years and peel back the layers of the onion to understand things and determine the standard telephony interaction model to support the business. We're realizing we can now deploy ubiquitous features and functions with IP. It translates to the business, so I can have now a common telephony interaction model in the US. It's not just been a technology transformation, but a business process transformation.
Q. But with 20,000 phones after nearly two years out of 180,000 expected, are you still on schedule?
A. We are a little off pace on the schedule, but that's not contributory to the technology. It's really us making sure we have the right deployment processes and the right technology standards. We started out a little slower out of the gate to understand how to use the technology in our environment. The last thing we wanted to do was go out and just deploy technology and come back and realise that all we did was duplicate what was out there. The last thing we wanted to do was create a like-for-like situation.
Q. There are some carriers and technology companies, such as IBM, that might have larger VOIP rollouts, but do you know of any others by nontechnology companies that are larger?
A. I don't know of any project that's larger that a single enterprise is doing.
Q. What are your overall costs?
A. We're a bank. We don't go there. It's confidential.
Q. EDS is doing all the installs and ongoing support?
A. Yes. From a quality and technology perspective, it's working extremely well for us. We went through a very extensive planning process around standardisation of the technology. [We] also went through a process of making sure that we provide the same level of service in the VOIP world that is comparable to what users had before. From a quality perspective, it's been right on as far as delivering with our expectations.
Q.In 2005, you gave a speech mentioning how this VOIP project would challenge your organization to bring together voice and data IT workers. How has that gone?
A. It was not a problem, but candidly, it was a potential factor we recognized at the start. We clearly clarified that this project was a transformation, not just from a technology perspective, but from a people-and-process perspective as well. We had already worked hard on integrating the data and voice teams, and EDS is responsible for deploying and operating the network. We work transparently with EDS, so we were in there working with them in terms of their operational readiness to support VOIP in 2004 and 2005. We worked with them to make sure that integration within the voice and data teams occurred from Day One.
Q. When is the project supposed to be completed?
A. While we're a little offtrack, we still have our programme completion set for late 2008 or early 2009. While we went out slower than expected, we still have enough runway to meet our commitments. Now we are starting to turn the engines on.
Have you added any communications features that weren't used at the bank before, such as unifying voice mail and e-mail?
A. Candidly, we have not yet deployed unified communications in terms of a single box for e-mail and voice mail. We've not done that. We are looking at a multigenerational rollout where we deploy that unified communications capability. What we'll be doing is phasing that in over time. We won't wait until 2008 but will layer that in as we reach penetration in certain areas. We have not deployed any new applications, but they have a new phone with additional features out of the box.
Q. Would Bank of America be interested in having the Wi-Fi voice phones work in a dual-mode fashion, handing off the calls to the cellular network at some point?
A. We are exploring the use of dual-band phones as the technology progresses. The integration of these technologies and the ability to reduce the number of devices an associate requires drives it, and it reduces total cost of ownership for hardware.
Q. So on the painful to painless scale, how has this project gone for you personally?
A. I like scales. On a scale where one is completely painless, and 10 is a headache going to the office every morning, I would say it's probably been about a 4. There's certainly been pain because you are going through such a transformation across the magic triangle of people, process and technology. With that said, you are impacting business processes and the way the associates interact with technology. There's been pain in that, but that's been countered by the fact that the technology worked well, and we've had a good solid base to work from; we've had good solid executive support for the programme. It's a key enabler for the bank and has been given appropriate support. We're very much moving forward, full steam ahead.