Aviva hyper-personalises marketing with launch of AI agent ADA
Damian Rumble, a senior data scientist in Aviva’s customer science team, explained how ADA is powering more effective campaigns
View Content by Industry
Financial Services IT
-
-
GoCardless cuts infrastructure costs by 25% with shift to Google Cloud
The UK fintech has recently completed a migration to GCP, reducing infrastructure costs by 25%
Healthcare IT
-
Moorfields Eye Hospital launches IBM Watson-powered chatbot
The chatbot will initially provide information on a £344m proposal for a new eye care facility before further features are added
-
What is NHSX? Inside the government's new healthtech unit
Matt Hancock calls NHSX the 'beginning of the tech revolution' but critics worry that another quango will only cause more problems
Manufacturing IT
-
Google Cloud partners with Stella McCartney to tackle sustainability
Google Cloud will bring its data analytics and machine learning expertise to help retail brands improve sustainability
-
BP: we became too reliant on third parties
The energy giant is in the middle of an IT transformation, moving towards cloud and away from 3rd parties
Public Sector IT
-
Building walls versus breaking barriers to secure digital government
NCSC and Local Government Association execs share their tips on how e-government can create secure and effective services
-
Best smart cities in the UK
Which is the smartest city in the country?
Retail IT
-
Top software failures in recent history
Software glitches have affected some of the world's biggest companies and millions of customers
-
Google Cloud partners with Stella McCartney to tackle sustainability
Google Cloud will bring its data analytics and machine learning expertise to help retail brands improve sustainability
Travel & Leisure IT
-
Can disruption help Phillip Morris survive a dying industry?
The tobacco giant is shifting its focus to developing "reduced risk products" at its R&D centre in Switzerland
-
How Ducati's data-driven MotoGP team uses NetApp to win races
Ducati uses NetApp to manage around 200 applications and 300TB of data and to deliver the power of a data centre to the track
