Top 10 ‘most valuable’ technology brands of 2015
The top four ‘most valuable’ brands are tech firms, according to new rankings by brand valuation consultants ‘Brand Finance’.
Apple was top of the list, followed by Samsung, Google and Microsoft. Facebook saw its ranking soar from 122nd to 30th. Amazon, Intel and Oracle all made the top 10, as did IBM and Siemens, despite the fact the pair saw their rankings drop.
Not a single UK tech company made the top 500 list. Only South Korea (Samsung) and Germany (Siemens) challenged US dominance in the top 10.
The brand ‘value’ is calculated based on factors such as a company’s financial performance, investment in its brand and royalties from licensing it.