The top four ‘most valuable’ brands are tech firms, according to new rankings by brand valuation consultants ‘Brand Finance’.
Apple was top of the list, followed by Samsung, Google and Microsoft. Facebook saw its ranking soar from 122nd to 30th. Amazon, Intel and Oracle all made the top 10, as did IBM and Siemens, despite the fact the pair saw their rankings drop.
Not a single UK tech company made the top 500 list. Only South Korea (Samsung) and Germany (Siemens) challenged US dominance in the top 10.
The brand ‘value’ is calculated based on factors such as a company’s financial performance, investment in its brand and royalties from licensing it.
Apple shop in Hong Kong © iStock/fazon1
Apple has held the top spot for three years running. The US consumer electronics giant is calculated to be worth £83 billion, up 23 percent from last year.
Samsung shop in Bangkok © iStock/holgs
Samsung came second in 2015, a position it has held since 2013. Its value climbed four percent to £53 billion. The company, which hails from South Korea, is the only non-US tech firm to gain a place in the top five.
Google's headquarters in Mountain View, California © Flickr/Trey Ratcliff
US internet goliath Google came third in the rankings. It is valued at £50 billion, up 12 percent from last year.
CEO Satya Nadella © Microsoft
Microsoft was fourth in the list this year. It is valued at £44 billion, up seven percent from 2014.
Amazon parcel delivery © iStock/killerbayer
Amazon climbed up one place from seventh to eighth. Its value grew by 24 percent, and is now estimated to be worth £36 billion.
IBM blue badge © iStock/joel-t
IBM was the only top US tech firm to decrease in value. It slid by 15 percent to a value of £23 billion, falling from 10th to 12th place.
Intel chip © iStock/Laurentius
Chip manufacturer Intel climbed from 29th to 27th this year. It saw a respectable increase in value of nine percent, taking it up to £16 billion.
CEO Mark Zuckerberg © iStock/FLDphotos
Social networking behemoth Facebook soared to 30th from 122nd in the list. It is estimated to be worth £15.7 billion, up a staggering 146 percent from 2014.
Oracle's headquarters in Santa Clara, California © iStock/maybefalse
US software corporation Oracle came 33rd, up from 37th last year, thanks to an 11 percent growth in estimated value to £15 billion.
Siemens switchgear © iStock/Aleksandar Petrovic
German giant Siemens fell from 39th to 42nd but managed to hang on to a place in the top 10 tech list thanks to one percent growth in value to £13 billion.
It is one of just two non-US firms to make the top 10 tech list.
11. Top telecoms firms
Communications mast © iStock/3dmentat
A number of the big telecoms companies made the top 30. Verizon came fifth, followed by AT&T, which took the sixth spot thanks to a 30 percent leap in value. China Mobile came ninth, having increased its value by 50 percent. T-Mobile took the 16th spot, with Vodafone 22nd, down from 16th after an eight percent fall in value.
12. But...the UK disappoints
UK flag in globe © iStock/FotografiaBasica
Disappointingly, not a single UK IT services or technology firm appeared in the top 500 brands list. Four UK telecoms firms made the grade: Vodafone, BT, O2 and EE, taking the 22nd, 60th, 146th and 236rd spot respectively.