How UK companies are using the IBM Watson AI system

British businesses are using IBM Watson to automate routine tasks and create new products

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IBM Watson was originally created as a research project and its natural language understanding proficiency first gained fame for beating human contestants at US TV quiz show Jeopardy. The cognitive service is now being used in a wide array of products and services, from car navigation apps to personalised World Cup highlights. 

The UK is the second-biggest market for the cognitive computing platform, according to marketing intelligence company iDatalabs. Here are some of the most powerful ways organisations in the country are using IBM Watson. 

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