CuteCircuit explores app-controlled skirts with Accenture

The wearables fashion designer, which has made dresses for Katy Perry and Nicole Scherzinger, designs a proof-of-concept skirt that allows wearers to purchase digital designs to appear on the skirt


A common criticism of wearable technology is that it is just not that fashionable.

Interactive fashion designer CuteCircuit hopes to change this view by working with Accenture to design a proof-of-concept technology-enabled skirt that wearers can personalise with different, dynamic patterns they download from an app.

Accenture believes that there are also opportunities for retailers to monetise such wearables after a shopper has bought the item as well.

Techworld visited Accenture's Innovation Hub in London to experience the digital fashion proof of concept.