ProoV was created by Israeli entrepreneur Toby Olshanetsky after he struggled to convince CIOs to run a proof of concept (PoC) for his previous company, the IT monitoring software maker Neteye.
Olshanetsky calls ProoV a platform for Pilot-as-a-Service, where an enterprise can quickly create a PoC environment. ProoV supports 62 connections so the environment can be as complex as required. It can also generate "deep mirroring" of enterprise data to get the most accurate results possible, and because the PoC runs on ProoV's cloud platform there is no risk of security or regulatory issues.
The enterprise customer can then monitor the PoC and run simulations on the fly so that customers can get a better feel for how the solution will look in a production environment. There is also a marketplace for startups and enterprises to find relevant case studies and PoC opportunities.
The company will start to charge in July 2017 depending on how much data a customer wants to borrow from ProoV. Startups pay between $1,000 (£780) and $3,000 (£2,330) once they have been accepted to run a PoC, depending on the complexity of the environment. ProoV doesn't charge a finder's fee. Olshanetsky says that a normal PoC would cost $15,000 (£11,670) to $25,000 (£19,450) for a startup in travel and staffing.
ProoV counts Comcast, AIG and Schneider Electric as customers on its website. It has raised $7 million (£5.4 million) to date in a Series A round from Mangrove Capital Partners and Israeli fund OurCrowd-GCai.