In October, 2018, cloud communications platform Twilio announced it would be acquiring SendGrid, a leading email API platform, in a $2 billion deal. Both companies are targeted towards developers, offering APIs to help seamlessly incorporate communications channels into their apps.
Together, the platforms serve millions of developers and count over 100,000 customers. This will mark a marriage of the leading cloud communications platform with the leading email API platform - adding email to the communications channels Twilio currently caters for, namely: voice, messaging and video.
“Increasingly, our customers are asking us to solve all of their strategic communications challenges - regardless of channel. Email is a vital communications channel for companies around the world, and so it was important to us to include this capability in our platform," said Jeff Lawson, Twilio's co-founder and CEO.
"The two companies share the same vision, the same model, and the same values. We believe this is a once-in-a-lifetime opportunity to bring together the two leading developer-focused communications platforms to create the unquestioned platform of choice for all companies looking to transform their customer engagement.”