Facebook's ten biggest strategic mistakes

The ten most significant blunders that the company has made in its short history


To succeed, one must take risks. And taking risks involves the possibility of failure. So is it any surprise that Facebook's success hasn't come without spectacular failures, flops and nosedives?

On the road to collecting over 500 million users and amassing connections to more than 2.5 million websites, Facebook and its billionaire CEO Mark Zuckerberg have failed spectacularly at times. We've seen homepage redesigns that sparked user revolts, privacy-busting advertising schemes that backfired and other missteps that have prompted people to scratch their head and say, "What was Facebook thinking?"