Best web analytics tools 2018: Alternatives to Google Analytics

How to track how many people visit your website

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Every business is a publisher now, and it's important to understand how the content you publish reaches its intended audience.

A good analytics tool can provide a wealth of information on new and returning visitors, referrals, bounce rates and real-time visitor stats (to name a few). 

For many businesses, Google Analytics (GA) is the first analytics tool that comes to mind, and with good reason. It's easy to use, free (up to a point), and comes with lots of peer support from a huge user base.

The basic hosted package is free until you have more than 20 custom metrics and have no more than 200 views per web property. If you do go to the premium package, you'll be able to take advantage of lots of useful third-party integrations and unlimited data. 

However, there are plenty of analytics tools out there to rival it. In this article, we pick out the best web analytics tools. 

Read next: Best free and open source inventory management systems.