Best social media analytics tools
Organisations want to know what their customers want, how they respond to social campaigns and what they can do to attract potential customers.
Social media is a great platform for testing new products, engaging with consumers, gaining a competitive advantage and complementing ongoing marketing efforts.
Social media analytics can provide a wealth of data that - if used right - can build brands fast and open up revenue streams that otherwise wouldn't have been available.
We look at some of the top platforms on the market.