Best social media analytics tools 2017: Eight of the best tools for social media analytics | Social media analytics software
Organisations want to know what their customers want, how they respond to social campaigns and what they can do to attract potential customers.
Social media is a great platform for testing new products, engaging with consumers, gaining a competitive advantage and complementing ongoing marketing efforts.
Social media analytics can provide a wealth of data that - if used right - can build brands fast and open up revenue streams that otherwise wouldn't have been available.
We look at some of the top platforms on the market.