Best social media analytics tools
Organisations increasingly want to know what their customers want, how they respond to social campaigns and what they can do to attract new customers.
Social media analytics can provide a wealth of data that - if used right - can build brands fast and open up revenue streams that otherwise wouldn't have been available.
Not only that, it offers a great test bed for new products and complementing ongoing marketing efforts.
To help you up your social media game, we look at the best analytics tools 2018.
Read next: 11 best web analytics tools 2018.