Every business is a publisher now, and it's important to understand how the content you publish reaches its intended audience.
A good analytics tool can provide a wealth of information on new and returning visitors, referrals, bounce rates and real-time visitor stats (to name a few).
For most businesses, Google Analytics is the perfect web analytics tool - free (up to a point), relatively easy to set up, and with lots of peer support from a huge user base. But there are alternatives to Google Analytics.
In this article, we pick out the 11 best web analytics tools.