The annual Dreampitch competition, which challenges startups to pitch company ideas built on the Salesforce platform to a celebrity panel, Dragons Den style, was won by CarServ, a SaaS platform for auto repair shops.
Using Salesforce's Heroku platform-as-a-service (PaaS) offering, CarServ allows repair shops to automatically share updates with customers via text, call a Lyft without them having to have an account and give managers predictive analytics to track revenue and customer satisfaction levels. CEO Mars Mundy particularly impressed judges with his calmness under pressure.
The judging panel was made up of Will.i.am (yep, that Will.i.am), Bloomberg technology anchor Emily Chang, NBA champion and finals MVP Andre Iguodala, general partner and cofounder of Canvas Venture Rebecca Lynn and famed talent manager Guy Oseary.
The winner gets a $250,000 USD investment opportunity from Salesforce Ventures, an AppExchange Launch Package and a trip to the T-Mobile Tech Experience Center in Bellevue, Washington.