Dreamforce 2014: Clinton, cloud and California girls Now the dust has settled, take a look back at Salesforce's most important week of the year Margi Murphy October 21, 2014 Techworld Share Twitter Facebook LinkedIn Google Plus Dreamforce 2014, Salesforce's flagship conference finished last week. Whether you were there or not, re-cap on the week that took over San Francisco city. 1. The products that might change your business: Wave Both IT and business users made up the 135,000 strong contingent at Salesforce's conference. The announcement that CEO Marc Benioff is moving to the $38 billion analytics market may not be a surprise, but is something IT will have to prepare for as business users look at how they can get their hands on it. You can read ComputerworldUK's analysis on the announcement of Wave here 2. The products that might change your business: Lightning Adam Seligman, VP developer relations at Salesforce, tells the crowd about Lightning - an upgrade to the Salesforce1 Platform - the means for companies to create apps for different devices for Saleforce’s CRM. The HTML 5 platform is billed with speeding up app creation as well as iteration for businesses across all devices. It will also allow “anyone” to build enterprise workflows and automate processes from email reminders through a simple drag-and-drop interface. It can be downloaded for iPhone users to trial now, but general availability along with pricing will be announced in the new year. 3. Fundraising The theme of 'giving back' was ever-present. Children took up front seats at the keynotes, Hillary Clinton set about packing overnight bags for those in need, and Will.I.Am spoke personally about harder times in Haiti. Throughout the week, Salesforce achieved its goal of rasing one million meals, thanks to the donations of conference attendees. 4. New tech launches: Neil Young Musician Neil Young took to the stage to announce his Pono music player - a kickstarter initiative to produce speakers with the best sound on the consumer market. The audio is of a higher quality than can be heard on CDs. However, some critics argue that the human ear struggles to notice a difference. The player will set you back $399 (£250). 5. New tech launches: Will.I.Am Former Black Eyed Peas frontman Will.I.Am appeared several times throughout the conference. He was on hand to discuss the importance of creating role models for STEM careers in schools, to DJ at the Dreamforce gala after party in San Francisco's Civic Hall, and finally to introduce his new smartwatch, Puls. But, he warned, Puls is not actually a watch.The wearable can do everything you would want a smartphone to do, but is not dependant on a connection with your mobile device. Will.I.Am is partnering with O2 in the UK, and the wearable will be available just in time for Christmas. 6. Dreamforce: The Beach Boys Benioff treated his attendees to Hawaiian dancers, luaus and surfboards - all complementing the announcement of Wave and Lightning. His mystery guests did not falter from the theme. Who other than The Beach Boys? 7. Dreamforce: Arianna Huffington and Eckhart Tolle tell people to throw out their tech In a cosy fireside chat, in front of a couple thousand people or so, the Huffington Post creator and famed spiritual author of "The Power of Now" discussed living in the moment, turning off your phones and ignoring the social media bubble. “The people who will win the future are the people who can sit quietly in their room, while we are worrying about our inboxes," warned Huffington. And with that, Dreamforce came to a close for another year.