The rationale: With more workloads moving to the cloud, EMC knows its storage products have to be in the running for businesses building cloud operations. While EMC is an obvious option for VMware shops given that it owns VMware, it's not always top of mind in the open source world. With its platform for building private OpenStack clouds, Cloudscaling gives EMC a foot in the door in the OpenStack community.
It remains to be seen if a culture clash will lead to hiccups, however. Cloudscaling, with its outspoken founder Randy Bias, has a reputation as a scrappy upstart. EMC, on the other hand, is more of a staid, traditional vendor.
Impact: With the backing of a giant like EMC, Cloudscaling is likely to stabilise and become more attractive to enterprises. But being backed by a giant often means slower innovation. Combined with the potential for less choice for users, this deal slightly tips negative in terms of potential benefit to users.