Inbox by Gmail: the pros and cons for your business

Should you make the switch to Gmail’s new email feature? We review the pluses- and minuses.


Growing numbers of organisations are adopting Google Apps and its email feature Gmailmost recently one of the UK’s biggest government departments, HM Revenue & Customs.

Other businesses using Gmail will be interested to know Google launched a new feature last month: Inbox by Gmail. It’s supposed to solve the common problem of chronically overflowing email inboxes by sorting through your messages, filing less urgent emails and reminding you about the important ones. Should you make the switch? We go through the pros and cons.