Best email marketing software 2018
Email might seem old hat compared to the raft of shiny, new social media marketing tools on offer, but the personal touch of gliding into someone's inbox makes email marketing an enduring tool in the arsenal of any enterprise.
It's a relatively inexpensive tool that can bring weighty returns - a 2018 survey found that on average, email receives a 30 to one return on investment. No wonder then, that 95 percent of the organisations surveyed rated email marketing as 'important' or 'very important' to their organisation.
With GDPR, the days of popping up in someone's inbox uninvited are over, and with sophisticated spam filters on most mailboxes these days, it's important to up your game when it comes to email.
To help you find the best email marketing software for your business we have put together a buying guide, as well as our top picks for 2018.
So, in no particular order, here is our selection of the top email marketing platforms...
Most are aimed at larger businesses, although we've included some for SMBs as well.
Read next: Nine best email providers for business.