Unilever uses information management to keep shelves stacked

Unilever has completed an information management software implementation to help ensure it can deliver products on time to stores.


Unilever has completed an information management software implementation to ensure stores are well stocked with its products.

The consumer goods giant, which makes brands such as Hellmann’s mayonnaise, Dove soap and Surf washing powder, has implemented an Active Information Management system from supplier Kalido, to process in-store audit data sent from shops to the Unilever data warehouse.

Unilever is also using Kalido's Master Data Management and Dynamic Information Warehouse to create reference data and analyse transaction data.

The information is translated into relevant, actionable data by the new software, so that executives can take decisions to improve supply chain efficiency and ensure shops do not have a shortage of Unilever products.

Unilever also extensively uses SAP's supply chain management and enterprise resource planning software.

The product availability project has been rolled out in the UK and US markets, though Unilever did not disclose how much it had increased availability, other than to say the original estimate had been "conservative". It expected “to see the benefits flow” as it refined processes and added new markets to the programme.

Gary Calveley, VP global customer service, said: “We need the most up-to-date information on how our business is operating to successfully stay ahead of market trends and our competitors. Kalido’s business-oriented information management software forms part of the solution enabling us to utilise consolidated operational and transactional data and provide critical visibility into business performance.”

In August, the company revealed it was in the midst of a ‘One Unilever’ programme designed to save costs and increase efficiency by standardising regional business processes and streamlining IT systems.

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