Barclays has launched an iPad app to provide investment clients with access to the firm’s research and trade data on the move.
The Barclays Live app, which is available on Apple's App Store, allows institutional investors to view a range of content on a tablet device, such as real-time FX prices and financial forecasts from Barclays analysts, as well as accessing various analytic tools.
"Clients are looking for the content that is most relevant to their investment decisions," said Larry Kantor, head of research for the Barclays. "Barclays Live for iPad allows clients to access the content they want, when they want it, by delivering market intelligence that is tailored to their specific needs."
The app will integrate with existing Barclays Live accounts, allowing saved content to be accessed on desktop versions.
Valerie Monchi, head of research operations, said that the high quality of apps in the marketplace has led to demand for improvements for business users. "The quality of mobile apps in the consumer space has raised the bar for enterprise apps," Monchi said.
“The app's look and feel, and customisation options, will help clients to cut through the information deluge."
In 2012 Barclays invested in 8,500 iPads for its staff in its retail banking business, in what is believed to be one of the largest rollout of any tablet in the UK financial sector.
On the consumer side, Barclays has seen the number of mobile banking users grow 150 percent in 2013, to 2.3 million. The bank has also seen success with its Pingit person to person payments app, which is now used by 1 million customers.
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