AA begins its big data transformation to grow its business

The largest motoring organisation in the UK is investing in big data infrastructure to cash in on real-time analytics


The AA is investing in a big data system to share business intelligence to provide better risk analysis and customised pricing for its insurance arm, as well as sharing its information with third-party organisations like price comparison websites.

The firm, which is the largest motoring organisation in the UK, is investing in a big data infrastructure to cash in on real-time analytics. It wants to build a platform for the integration of its in-house systems with those of its partner companies and to provide better customer service.

Part of this IT transformation includes a deployment of various products from business intelligence vendor TIBCO to help create a level playing field, software-style, to connect AA’s backend applications with its partners’.

The AA will use the TIBCO Enterprise Message Service Appliance - a drop-in hardware appliance that reduces administrative and infrastructure costs by simplifying the management of large messaging implementations -  during the first phase of the transformation program.

It will also use TIBCO's ActiveMatrix BusinessWorks 6 as its integration platform for an open API to help developers working on its backend so it can share information easily with third parties over a variety of devices.

In addition, it has brought in the vendor’s professional services. It will work with a dedicated project manager and integration architect to assist in the design and planning stages of the program.

John East, head of enterprise architecture, AA said: “We were looking for an experienced partner able to provide both technology and the expertise needed to facilitate a fundamental aspect of our business and IT transformation program”

“TIBCO was chosen based both on an excellent technical fit, plus the ability to execute in an environment where a high rate of change is expected, and performance and availability are of paramount importance.”

It is hoped the new cloud-based BI tools will pave the way for quick integrations when the business grows.

East added: “The products selected will enable us to build an integration platform to meet both immediate and future requirements.”

Transformation projects like the one AA is embarking upon are increasingly common amongst UK firms - driving up wages for temp IT staff.

On average, temporary IT employees are paid £754 a day on average, just behind financial services (£804) and energy roles (£945). IT managers are the most in demand to assist with change management, restructuring and turnaround projects.

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