Six cool cloud companies to watch

Startups that caught our eye at Demo Spring 2010


At DEMO Spring 2010, six startup companies won the chance to present their big cloud computing ideas. For cloud industry watchers, there was one piece of good news: No one debated the definition of cloud in the presentations.

Still, the debate about whether any old SaaS app is really "cloud" was definitely being waged by the attendees. And the apps that generated the most crowd buzz were what some people might call "hardcore cloud," involving cloud storage and large data-set analysis on the fly.

Here's a look at all six cloud companies, including our picks for the most intriguing of the bunch: AirSet, Cloudscale and FathomDB.

1. AirSet

Airset is designed to let you set up personal cloud servers for yourself and for the groups in your life, such as coworkers and family. AirSet's service offers individuals or groups a personal cloud computer with 1GB of storage and some preloaded third-party apps from the likes of Zoho.

The basic service is free (it's ad-supported). For $2.95 a month, the user can remove ads, add security and increase the storage to 5GB.

With shared computers, you can share contacts, documents, project management lists and the like. With encrypted storage and web publishing tools, including an HTML editor for one-click web publishing, AirSet looks to pack a punch. And users can do all of this without a drop of help from IT.

2. Cloudscale

Anyone following cloud computing knows that data analysis on the fly represents a significant opportunity. But so does anyone who has been held back by complicated analysis programs or customised reports that business users are not allowed to construct themselves. Sometimes, you just want to do your own slicing and dicing, and you don't want to wait days for results.

Enter Cloudscale's Cloudcel, which CEO Bill McColl says aims to help you build big data apps in minutes and run them instantly.

The Cloudscale cloud, with secure encryption and running on Amazon's infrastructure, lets users work inside Microsoft Excel, dropping live data into a spreadsheet or pushing data from the spreadsheet to the cloud.

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