Honda UK has put its website into the public cloud through a two-year deal hosting deal with ICM.
To ensure continuity of access Honda's website will be hosted on a virtual shared platform across two of ICM's datacentres, so that if one connection fails an immediate failover will ensure availability.
Honda UK is the sales and marketing arm of Honda Motor Europe. Its website was previously hosted by another unnamed provider in a private cloud set up.
Mervyn Eyles, IT director for Honda UK, said: "Our private cloud meant that we were paying a substantial sum for a dedicated resource (including servers) that we were never using to capacity.
"Moving to a public cloud means that we can benefit from a virtual infrastructure that is quickly scalable to meet peaks in demand, giving us more flexibility and cost savings."
Earlier this year Honda R&D Europe switched on a business intelligence system from SAS in a bid to improve future designs in response to measured customer preferences. The company planned to use the analytics platform for its motorcycle production.