Google offers the database that made it the most powerful search engine in the world through cloud platform

Google today launches Bigtable, its internal database through its cloud platform, accessed through an HBase API for ease of use.

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Google has launched GoogleCloud Bigtable, a NoSQL database service that combines its own internal database with open-source standards.

Bigtable is one of Google’s distributed storage system projects, which manages petabytes of data across thousands of commodity servers.

Google Search, Google Earth, Gmail and Google Analytics all store data on Bigtable and now firms who choose to use the Google Cloud platform to create websites or applications can benefit from the search giant’s infrastructure, it announced today.

Using the HBase API interface, users can integrate easily with existing Hadoop clusters or alternatively, import to and from existing HBase clusters using bulk ingestion tools, Google added.

A favourite amongst startups, GoogleCloud - now headed up by former RedHat CTO Brian Stevens - is keen to attract enterprise customers who are refining their big data strategy. In the announcement this morning, its cloud platform team said: “Google Cloud Bigtable excels at large ingestion, analytics, and data-heavy serving workloads. It's ideal for enterprises and data-driven organizations that need to handle huge volumes of data, including businesses in the financial services, AdTech, energy, biomedical, and telecommunications industries.”

Due to the open source nature, firms could benefit from a host of partners using the Bigtable platform. For example Sungard, a financial software and and services firm has built a financial audit trail system on the product. Additionally a geospatial analysis firm, CCRi has integrated the open source geospatial database GeoMesa.

Bigtable is the latest service made available through Google's expanding cloud platform. Late last year it said a streamlined version of the Canonical Ubuntu Linux distribution, tweaked to run Docker and other containers, would be available through its cloud.

Despite the luxury of being arguably the most well known brands in the world, Google have had to give away Google Cloud credits to drum up custom amongst startups. It offered two thousand tech startups exibiting at a European tech conference $10,000 each,  last year.

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