Gatwick Airport has announced plans to create a management system for passengers travelling through the airport, with the aim of better understanding customer behaviour and identifying new opportunities for growth.
An online tender has revealed that it is looking for a supplier to provide data management services that support the “application of value-adding customer insight strategies”.
The contract will last a minimum of three years and any suppliers interested in participating in the tender process have until 10th March to submit their information.
“Gatwick Airport is seeking to better understand its customers and use insight from passenger data to identify opportunities for growth,” the notice states.
“The purpose of this project is to begin the process of creating a single source of customer data by creating a membership management system for a new passenger engagement programme.”
Gatwick Airport has been ramping up its IT investment in recent months, particularly through the use of cloud-based systems.
For example, Gatwick said it was going to become the first airport to move its central operational database to cloud as part of wider plans to consolidate its data centre estate and it is also seeking a supplier to provide it with a software-as-a-service identity management system.
Elsewhere, it has also given its 2,500 employees access to Box – a cloud-based collaboration tool – in a bit to strengthen employee productivity.
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