Which IT jobs have the greatest growth potential, and stand the best chance of withstanding outsourcing or another economic downturn?
To find those hottest of hot jobs, we've scoured listings on IT hiring sites like Dice and Modis and talked with IT execs about the skills they're looking for in the year to come. Our sources point to a cluster of new job titles created to make IT more agile, more social and more tightly intertwined with business.
Our results are not scientific. The six job titles you see here have actually been listed, but we didn't choose them based on frequency of appearance or random sample polling. Instead, we picked them because we think they answer the real needs of businesses that want to prepare for the future.
In short, we expect they will pay well, have staying power and truly influence the organisation either now or in the future. When's the last time you heard that about a job in IT?
Hot IT job no. 1: Business architect
The notion that IT is separate from business has faded into antiquity. Upper management recognises that technology is not just integral to success, but actually drives the way companies pursue their business goals. To help merge technology and business processes a new breed of enterprise architect, known as the business architect, is emerging.
"Business architecture is about making sure the whole business holds together," says Forrester Research analyst Alex Cullen, who researches IT strategy and organisational planning. "It's a role built around business planning, pointing out opportunities to utilise IT more effectively" in sales, customer service and other key areas.
Unlike the traditional enterprise architect, whose role is to organise technology to meet business goals, the business architect is a member of the business organisation, reporting to the CEO and fashioning high level company strategy with technology in mind. The successful business architect has a deeper knowledge of the company's business model and workflow than the average enterprise architect. Think MBA with an IT focus.
"Business managers want to choose the technology that best meets their needs and to have the freedom to walk away from that technology to move on to the next thing," says Cullen. In a world where execs will one day have the power to provision cloud-based resources for a new business initiative by clicking through a couple of configuration screens, the need for enterprise architects who are glorified implementers will wane. The job of the business architect is to arm managers with the knowledge they need to choose wisely.
In some organizations, enterprise architects with the right experience and disposition may simply take on the business architect role, whether or not they change titles. Nonetheless, says Cullen, "If you want to know about a hot role for 2012, it's definitely business architect."
Hot IT job no. 2: Data scientist
Big data, the glut of unstructured or semi-structured information generated by web clickstreams, system logs and other event-driven activities, represents a huge opportunity. Buried in that mountain of data may be invaluable nuggets about customer behaviour, security risks, potential system failures and more. But when you're talking terabytes that double in volume every 18 months, where do you start? That's where the data scientist comes in.
On the business side, data scientists can open up new opportunities by uncovering hidden patterns in unstructured data, such as customer behaviour or market cycles. On the dev side, a data scientist can use deep data trends to optimise websites for better customer retention. Within the IT department, a skilled data scientist can spot potential storage cluster failures early or track down security threats through forensic analysis.
"There's now an intellectual consensus in business that the only way to run an enterprise is to use analytics with data scientists to find opportunities," says Norman Nie, CEO of Revolution Analytics. Because of the immense opportunity for strategic insight buried in all that data, says Nie, "corporations now have an unlimited demand for people with background in quantitative analysis."
The R programming language is just one tool in the data scientist's toolbox. Others range from business analytics software from established providers like SAS Institute to IBM's new InfoSphere platform to analytics technology acquired in EMC's recent acquisitions of Greenplum and Isilon Systems. Just last May, EMC Greenplum hosted the first ever Data Scientist Summit.
According to Nie, data science jobs will require workers with a spectrum of skills, from entry level data cleaners to the high level statisticians, yielding a range of opportunities for newcomers to the field. As the business world gets increasingly social, the demand for people to plumb the depths of all that social networking clickstream data will only increase. The cliché going around is that "data is the new oil." A career in refining that raw material sounds like a good bet.
Hot IT job no. 3: Social media architect
Social web tools and services are now entering business at every level, from back office IT communications to top floor business collaboration, partner-connected workflow and public-facing customer support. As the complexity of social business grows, companies need specialists to make it all work.
Social media no longer means just Facebook and Twitter. IBM, Jive and Yammer are now the companies to watch, offering social tools for public and private clouds that redefine the role of social media for business. This creates a demand for IT pros with the specialised knowledge to build secure communities within a business network and between businesses and customers.
"In 2010, we saw the growth of a new middleware layer to protect intellectual property while opening things up with social tools," says IDC analyst Michael Fauscette, who researches social business trends. "You're starting to see that kind of thing because companies want the benefits of the social web without the risks of putting their business in the hands of [Facebook and Twitter]."
In the enterprise, says Fauscette, social tools need to work together securely while offering transparency to the business. The clickstream data and other user intelligence that these tools produce need to be accessible and searchable inside the business, yet impenetrable from outside the business.
In large companies, a given company's social infrastructure tends to include multiple social platforms. Designing an infrastructure in which all these apps can work together will require IT pros focused explicitly on social business.
Because social business is still in its infancy, the range of emerging job titles varies widely, but at least they've matured beyond the generalised, marketing-centred monikers like "social media strategist" and "social media manager" that first appeared. In our conversations with analysts, leaders at IT job sites and socially driven companies, we've seen an array of more specialised titles, ranging from director of social business technology to director of enterprise collaboration strategy to social media architect.
What these titles have in common is an emphasis on the technology itself, as distinct from the purely strategic business concentration common to social media titles of the past. These are roles that report under the CIO's org chart and bring practical IT expertise to bear on tangible business functions. Regardless of the precise title, says IDC's Fauscette, "There will be more demand over the next 18 to 24 months or so, as more systems are deployed."
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