Adverts promoting IT professionalism are set to appear on the London Underground as part of a national campaign launched by the British Computer Society (BCS).
The eight-week campaign to put across the importance of a “gold standard” will use images of podiums and medals to encourage IT staff to work towards the BCS’s chartered IT professional status.
BCS chief executive David Clarke said: "In common with other similar standards for professions such as accountants or surveyors, there is an increasing need for top-flight IT professionals to be measured against the industry 'gold standard'.
“True IT professionals with CITP status are seen as having high levels of technical skills coupled with business acumen and an ethical and accountable approach to the way they work."
He added: "Chartered status, especially in an increasingly global market, helps IT professionals secure top jobs and gain more responsibility and rewards. It also helps both they and their organisation stay ahead of the competition."
The advertising campaign will also use the internet and emails and will be aimed not only at IT professionals themselves, but also at IT and human resources departments in major enterprises.
The initiative is part of BCS’s wider Professionalism in IT programme. Around 20,000 of the 60,000 members of the BCS have attained Chartered IT Professional status.
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