WEB 2.0: Enterprises look to social-networking effect

Social bookmarking and Internet relay chat( IRC) top the list of must-have tools for organisations looking to use Web 2.0 technologies within the enterprise, according to a Web 2.0 Expo panel moderated by Rob Rueckert of Intel Capital.

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Social bookmarking and Internet relay chat( IRC) top the list of must-have tools for organisations looking to use Web 2.0 technologies within the enterprise, according to a Web 2.0 Expo panel moderated by Rob Rueckert of Intel Capital.

The panel -- which included Cisco's Michael Lenz, Socialtext's Ross Mayfield, Procter & Gamble's Joe Schueller, and BEA's David Meyer -- discussed the needs and hurdles particular to enterprises interested in deploying their wares.

"In the enterprise, what I've been waiting for and dying to get going on, is social bookmarking," said Schueller, who, as innovation manager for the global business services unit at Procter & Gamble, investigates R&D and consumer technologies to optimise Procter & Gamble's enterprise.

"We have a very large knowledge base on our intranet that is all in silos, not connected in one way or another," Schueller explained, "so we struggle … determine the authority of our search."

According to Schueller, the main impediment the enterprise faces when it comes to capitalising on knowledge assets is that the page-rank model is dead. "What we're hoping is that even with a small but passionate [social-bookmarking] community out of our 135,000 employees, we could start to get some real benefits in terms of enterprise search," he said.

Socialtext co-founder Mayfield applauded the notion of enterprises putting the tools in corporate users' hands and seeing what happens, adding that IRC will have a significant impact in realising the potential benefits of collaboration in the enterprise in the years to come.

The overarching message of the panel was that enterprises are increasingly looking to Web 2.0 technologies to help them achieve greater levels of transparency in information systems.

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