Major UK retail chains are to take part in a technology trade mission to Israel later this month.
They will be accompanied by prime minister David Cameron's outgoing technology adviser Rohan Silva, who quit his role last month to take up a role in the private sector.
While in Israel, British companies will be meeting with over 20 Israeli technology companies that specialise in areas like mobile payments, augmented reality, consumer engagement and big data.
The delegation will be visiting several incubators and innovation hubs, such as the eBay Social Centre, the Google Campus in Tel Aviv, Microsoft’s R&D centre and the JVP Media Lab.
Throughout the four-day visit, delegates will have the opportunity to network with over 100 of Israel’s leading technologists and innovators, from companies such as Retalix, Zooz, Sisense, Clicktale and Zollo.
Silva said: "Britain's retail industry is one of the most innovative and exciting in the world, with a higher proportion of retail sales taking place online than any other country. I'm looking forward to helping forge new connections between our leading retailers and cutting edge Israeli technology companies."