Tesco has linked up with online belongings registry MyThings to provide customers of its non-food Tesco Direct website with free documentation portfolios for their newly purchased items.
Online sales account for a fast-growing area pf the Tesco’s profits. The supermarket giant’s annual results, posted last month, revealed that while overall profits rose 13.2% to a record £2.5bn, sales through the Tesco.com website rose nearly three times as much, up 29.2% on the previous year.
The retailer has also completed the launch of the Tesco Direct website, with a catalogue of 11,000 items now available.
The tie-up with MyThings is aimed at giving Tesco Direct customers an online portfolio that holds key information about their purchases, such as receipts, warranties, and serial numbers that can be used to manage and insure purchases or trace stolen goods.
Tesco Direct customers will be invited to open a MyThings portfolio and have item details - such as a description, image, model number, price, date and place of purchase – added to it automatically. The portfolios are private and no personal information is provided by Tesco Direct to MyThings.
Tesco customers will also be able to add other valuables to their portfolios and will get access to MyThings’ Trace service, which searches for stolen goods.
Steve Robinson, chief executive of Tesco Direct, said: “The MyThings portfolio should prove popular with our customers, while Trace improves consumer protection in the wider community.”