Directories publisher Yell increased its online revenues by in the nine months to 31 December, offsetting a decline in income from its print operation.
Revenues from the Yell.com website jumped to £101.5m from £68.1m in same period in 2006, as site traffic climbed in December to 6.2 million unique visitors, up 5%.
During the nine-month period, the firm was also able to earn more money from each online advertiser, bringing in on average £504 per client, compared with £374 the year before.
The online boost came against a backdrop of declining print revenues, though printed directories continue to represent the majority of Yell’s business. Print revenue slipped 4% to £405.5m. Yell said it saw a decrease in print-only advertisers as the website gained in popularity.
Overall revenues at the company rose 8% to £1.5bn, pushing pre-tax profits 23% higher to £216.3m. John Condron, chief executive, said that growth in 2009 would be “driven by the strength of our online businesses”, as well as by changes in prices and sales models.
In the US, where Yell charged online advertisers higher fees as web visitor numbers grew strongly, internet revenues jumped 68% to $79.8m (£41m). Yell said that it was successfully eliminating duplicate records of unique advertisers there, and was integrating databases to better record and analyse customer information.
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