Morrisons has blamed its lack of online presence for a fall in revenues during the third quarter.
The supermarket firm reported a 2.4 percent decline in like-for-like sales, in part due its lack of an online channel for customers.
“As previously indicated, our low exposure to the sector’s key growth areas of convenience and online continues to impact the sales performance of the Group,” the supermarket.
Morrisons, long resistant to offering internet shopping services, finally did a U-turn in March 2013. However, as part of £300 million investment to overhaul its "antiquated" systems, the company plans to finally launch its online offering in January 2014. The company said that development of its technology platform is now “nearing completion”.
According to Morrisons chief executive Dalton Phillips, the supermarket aims to serve half of the UK population by the end of next year, beginning its rollout in the Warwickshire area.
“I said at the outset that our online offer would be unmistakably Morrisons and I’m very confident that the service we unveil in January will live up to that promise,” said Phillips.