IT managers rank No. 3 among the people most likely to be driving in so-called enterprise 2.0 strategies, despite the fact few organisations even understand the term, according to a new survey report.
Published by the enterprise content management community body, the Association for Information and Image Management (AIIM), the Enterprise 2.0: Agile, Emergent, and Integratedwas buttressed by a definition that the organisation came up with to help educate businesses and the media.
According to AIIM, enterprise 2.0 refers to "a system of Web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise."
According to Carl Frappaolo, AIIM's vice-president of market intelligence, while the survey of more than 400 users showed a growing appreciation for enterprise 2.0, making the business case for investment is not that easy.
Some Approximately 77 percent of respondents said they would not be able to show an acceptable level of return if they did a return on investment calculation on their enterprise 2.0 efforts.
Forty-four percent have no clear understanding of what enterprise 2.0 means, and a significant number can't understand how such systems are different than Web 2.0 technologies.
Frappaolo said the underlying technologies - such as blogs, wikis, and composite applications sometimes called mashups may be similar, but enterprise 2.0 implies that at least some element of the technology is proprietary, or that it is being used internally and for business purposes.
"The industry has a sense that enterprise 2.0 as a system is more than those pure 2.0 technologies. Very little was left out," he said. "People understand there is a need for a thing like e-mail."
Open Text, which was among the firms which sponsored the AIIM research, recently launched a set of enterprise content management products it has targeted at enterprise 2.0 early adopters. Bill Forquer, the Waterloo, Ont.-based firm's executive vice-president of marketing, said it's not unusual for an emerging technology to gain sponsorship in one area of the enterprise before being championed by IT.