HP plans to gradually retire its management software OpenView and newly acquired Mercury brands in favour of a unified HP Software brand with a single business technology optimisation (BTO) categorisation.
"You should see the Mercury and OpenView brands fade away over time," said Tom Hogan, senior vice president of software at HP, having officially closed its $4.5 billion (£) purchase of IT systems management software and services vendor Mercury Interactive.
HP plans to retain most of the existing individual product names under the planned HP Software BTO umbrella, including Mercury's Systinet and LoadRunner, he added.
HP defines BTO as a way for users to better understand the impact of IT on their operations and to use technology to improve their business processes.
The Mercury acquisition gives HP much more of a presence in application management, along with application delivery and performance and IT and service oriented architecture (SOA) governance.
"There's a minimal area of overlap in the application management space," Hogan said. "We'll take the best of our technology and the best of theirs [Mercury's] and bring them together,” Hogan said.