Domino’s online pizza sales have rocketed 85 percent, helping the company to beat rising wheat prices and capitalise on consumers staying at home.
E-commerce sales nearly doubled to £25.3 million in the 26 weeks to 29 June, compared to £13.7 million the year before. Online sales now represent over a fifth of all pizzas delivered by the company.
Domino’s web sales system allows customers to buy pizzas, drinks and desserts online, as well as creating their own pizzas by choosing from a range of toppings. Pizzas are delivered from the customer’s nearest store.
Chris Moore, chief executive at Domino’s UK & Ireland, said web sales had gone from “strength to strength” in the period, growing at their fastest for a full year since 2001. In the last week of June, they represented a quarter of total Domino’s pizza sales. Domino’s also launched ordering via text message last year.
The ongoing shift in sales to e-commerce had helped an 8 percent rise in average spend per transaction, Domino’s said, alongside gradual menu price rises and some customers ordering less frequently during slow times for the economy.
Total Domino’s revenues for the year grew 20 percent to £66.2 million.