Child's Play hits new annual donation record of $2 million

Penny Arcade-founded charity Child's Play hit a new annual donation record in 2010 with $2,294,317 in donations.

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Penny Arcade-founded charity Child's Play hit a new annual donation record in 2010 with $2,294,317 in donations.

This total comes from the foundations own fund-raising efforts as well as those of other charity drives like the Humble Indie Bundle ($300,000), LoadingReadyRun's Desert Bus for Hope ($207,000), that Gears of War "Fate of Carmine" avatar t-shirt campaign ($150,000), and smaller local charity events like San Francisco's Ümloud! ($11,146).

Last year, Child's Play brought in $1.7 million in donations compared to the $1.4 million from the 2008 drive. We can credit the steady increase in annual donations to stuff like wider awareness, recovering economy, text support and other new donation technology, etc but we prefer to think it has to do with how awesomely generous gamers are as a culture.

Lifetime donations to Child's Play hit a lifetime total of $8.9 million with this latest holiday season. All funds go toward providing toys, games, movies and books for children's hospitals all over the world. You can help the foundation get a head start on 2011 here.


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