Businesses still wary of Web 2.0

The majority of European organisations have yet to invest in Web 2.0 technologies for the enterprise, owing to a lack of understanding of the business benefits, according to a survey by BEA.

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The majority of European organisations have yet to invest in Web 2.0 technologies for the enterprise, owing to a lack of understanding of the business benefits, according to a survey by BEA.

The survey, conducted in seven European countries with 320 respondents, revealed that the majority of organisations (57%) are keen for more education into the business value that can be derived from Web 2.0 technologies.

Of those surveyed, only 23% are concerned over content regulation and just 20% mentioned security concerns as a reason for not deploying Web 2.0.

Forty-one percent of respondents in the survey highlighted “improved interaction with customers” as the major business reason why organisations are now adopting Web 2.0 technologies in the enterprise.

Other reasons cited included improved employee collaboration (cited by 31%) and the opportunity to create an easier interface with partners or suppliers (28%).

The survey also found that the demand for mashups (a website or application that combines content from more than one source into an integrated experience) was set to treble from being implemented in 6% of organisations currently to reach 18% within 18 months.

BEA's Mashup the Enterprise survey was conducted between May and June this year among 321 respondents in France, Germany, Italy, Norway, Spain, Sweden and the UK.

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