Market and Technology Trends
Email management and messaging solutions are available as both an on-premises software or from
the cloud in a SaaS-based model.
According to IDC, the market for email management solutions continues to be competitive among the
established players, while new entrants also enter the market. Large, well-established vendors are
seeking to move downmarket and transition from a focused to a broader product strategy and
mailbox management use case. Smaller, innovative SaaS pure-plays continue to gain market
traction, particularly in the SMB space. IDC finds that the movement toward cloud computing and
online services such as archiving is significant.
Another factor driving holistic, cloud-based solutions are users themselves. User acceptability is a
large barrier to effective messaging solutions; the more individual components the user has to deal
with the more they will attempt to circumvent the controls, often leading to breaches of policies and
procedures. In addition, during business continuity scenarios where employees are already stressed,
trying to remember how to use unfamiliar tools can be a contributing factor to ineffective business
continuity planning efforts.
Mimecast is a privately-funded global provider of SaaS-based email management products and
services. Founded in 2002, Mimecast spent the first two years building its services and perfecting its
platform infrastructure prior to launching into the market. The company's products and services
address end-to-end email management issues and include features that address archiving, business
continuity, and security. By offering email management in a SaaS model, Mimecast provides
customers with email management solutions that do not require hardware, software or capital
Mimecast employs 140 people, and has 2,000 customers in Europe, North America, Africa, the
Middle East and offshore. The company has experienced year-on-year revenue growth of 300%.
Mimecast offers a total end-to-end solution for managing email through its entire lifecycle; the
company says its products are available for a cost similar to many point solutions addressing only
one single area of email management such as archiving for example. In addition, Mimecast says that
the reduced risk and management costs that its SaaS-based products provide can result in additional
According to Mimecast, its products and services allow customers to take an incremental approach to
end-to-end email management. Customers can start with email archiving as a service and add rich
email management services (e.g.: routing, security, policy control, and continuity) as needed with
minimal disruption as the services are already pre-integrated into Mimecast's offering. Mimecast also
offers integration with LAN based systems such as Microsoft Outlook and Microsoft Exchange that is
designed to provide end users with a seamless experience.
Mimecast provides a solution designed to tackle organizational issues related to corporate
governance, risk mitigation and regulatory or legislative compliance of email. The company's solution
can be deployed in a manner that is transparent to the end-user business units and staff. According
to the company, the Mimecast platform was designed backwards after considering the governance,
risk and compliance requirements for email. The considerations for messaging security and the
inherent requirements to retain and store email with confidentiality, integrity and availability were all
factored into the design of the Mimecast platform. According to Mimecast, its solution can protect
organizations against 99% of spam.