White Paper
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Wireless
You can use a wireless network if a wired solution is not possible. The combination of a Cisco
wireless access point and a Cisco Digital Media Player ensures the best connection if hard wiring
is not possible. Wireless also allows you to access locations where a digital sign might be
effective, but is out of range of a physical cable. For example, in a retail store, digital signs are
often placed in entrances to welcome customers, but the displays cannot be wired because of high
customer traffic.
Streaming Media
Unicast and Multicast
The Cisco Digital Media Player can accept a multicast stream from any User Datagram Protocol
(UDP), Real-Time Transport Protocol (RTP), or RTP audio or video stream. To accomplish this
scenario, you can set the Cisco Digital Media Manager the Web-based central management
application for all Cisco Digital Media System products to listen on a specified multicast address
and port (refer to Figure 1). Then you can configure the Cisco Digital Media Player to accept and
display the stream.
Figure 1. Cisco Digital Media Manager Multicast Setting
Cisco Digital Signage Endpoint
Cisco Digital Media Player
The Cisco Digital Media Player (refer to Figure 2) is an integrated component of the Cisco Digital
Media System. The Cisco Digital Media Player is a dynamic, flexible solid-state device used for the
decoding and display of digital media including high-definition live broadcasts, on-demand video,
flash animations, text tickers, and other Web content on digital signage displays. This device is
small (7.5 x 5 x 1.5 in.) and weighs about 1 lb. It allows for content playback in both full-screen
mode and in zones within a screen. The zones are customizable from the Cisco Digital Media
Manager interface.
The Cisco Digital Media Player has RS-232 connections for control of virtually all market-leading
digital displays. It has a built-in management interface for local playback of both dynamic and
static Web content. The Cisco Digital Media Player is built on an embedded operating system,
making it highly reliable and resistant to tampering and viral attacks.