BEA White Paper A Barometer of Web 2.0 Social Computing in Europe
What is the main reason for senior management in Europe not investing
in Web 2.0 tools for the enterprise?
European organizations are failing to invest in Web 2.0 technologies owing to a lack of understanding of the
business benefits among senior management. The majority of organizations (57 percent) cite this as the
reason for not investing in the technologies. This lack of knowledge of the business benefits points to the
need for education and communications surrounding the benefits.
Web 2.0 and social computing in the Enterprise empower greater end-user participation in the workplace while
maintaining strong governance and control for IT. The emergence of Web 2.0 technologies in the enterprise
signals the increased importance of collaboration and social software to improve knowledge worker productivity
and user-driven innovation.
Other reasons given for not deploying Web 2.0 surround concerns over how to regulate the content (cited by
23 percent of European organizations) and concerns regarding security (21 percent). Typically, perimeter
security, and audit and usage tracking applications are orphaned or built and maintained outside IT s domain,
creating security risks. The rise of wikis, blogs, and Web 2.0-style mashup applications has increased this
Figure 1: What do you consider to be the main reason why senior management are not
investing in web 2.0 tools for the enterprise?
Lack of understanding of business benefits
Concerns over how to regulate the content
Concerns over security issues