The rise of the consumer web has given rise to a new normal. Portable computing, always-on communications, and ubiquitous network connectivity have transformed people’s expectations and reshaped how they conduct their private and public lives. Whether it comes to selling, buying, socializing, healing, learning, inventing, building, negotiating, or politicking, people want it now. They want it personal. And they want it on whatever screen they happen to have in their pocket or their bag.
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