CIO Insights Research Synthesis

To dig deeper into the opportunities and challenges for CIOs to leverage analytics as a driver for customer centricity, the Centre for CIO Leadership interviewed CIO members across geographies and industries to hear their perspectives on approches and best practices for enabling the customer-centric transformation of the business through analytics. The findings from these qualitative interviews provide an interesting point of view from which CIOs can take a number of lessons to advance and lead in their own enterprise.