Skip to content


March 04, 2008

CeBIT: Go green the Microsoft way, urges Ballmer

End users are demanding energy-saving software says CEO

By Jeremy Kirk, IDG News Service


Microsoft is to release a set of best practices for administrators running datacentres that share the energy-saving strategies the vendor is applying to its own operations, promised CEO Steve Ballmer.

The tips will covers issues such as how to pick a good site for a datacentre, how to deal with heat and manage power consumption, Ballmer said during a keynote presentation at the CeBIT trade show in Hanover, Germany.

The move is in response to growing concern over the release of carbon dioxide, one of the by-products of burning fossil fuels to create electricity. In addition, power demands are ever-increasing, Ballmer said.

"If you look at non-travel power consumption in the world today... information technology is one of the most rapidly growing power consumers on the planet," Ballmer said. "We think we have a real responsibility... to reduce power consumption by the IT industry."

Ballmer said the company has for the last decade studied how to engineer its products to consume less power. He cited significant power use reductions in several products.

Windows Vista, the company's latest operating system, consumes three watts per hour when running in idle mode, compared to 100 watts per hour for Windows XP.

In some configurations, Microsoft's Windows Server 2008, the company's next-generation server launched last week, uses 40 percent less power than Windows Server 2003, Ballmer said.

Microsoft also continues to develop its virtualisation technology, Ballmer said. Virtualisation software enables one piece of hardware to run multiple operating systems, which decreases the need for more physical servers.

To increase its ability to offer hosted applications, Microsoft has been building data centres where it will have access to cheap hydroelectric power, Ballmer said.

But he added, emerging innovations could reduce power consumption in data centres by a factor of five, he said.

"We've tried to be a pioneer ... in our own datacentres," Ballmer said. "These new data centres put us on a path to be among the most power efficient and ecologically sound datacentres in the world."

Follow highlights from ComputerworldUK on Twitter
Sign up for our Daily Newsletter
The UK IT News widget Get it for your site!

« prev article | more vendor watch news | next article »

Advert

close

Email this article to a friend or colleague:




PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

close
  • This article is now being printed.
close

What are your views on this subject? Use the form below to post a comment on this article up to 1000 characters.


Characters remaining:

close

Click below to add 'CeBIT: Go green the Microsoft way, urges Ballmer - Vendor watch - ComputerworldUK' to your blog.



If you do not have a ComputerworldUK Account and would like to use this feature, please Register.

If you are a registered, logged-in user, this will post the title and first paragraph of this story to your blog to share with your readers.

What is this?

Advert

WHITE PAPERS

  • Legal risks: Employee use of the internet and email
    Exploring the challenges facing IT Mangers today and vital steps to ensure safe internet an email use by employees.
  • Phishing for victims
    This White Paper examines the phenomenon of phishing. It explains the potentially catastrophic threat it presents to all kinds of organisation. Exploding some widespread myths, it lights up the murky waters where phishing first emerged and where it continues to evolve. But it also highlights what your business can do to blunt the threat.
  • Challenges and opportunities of PCI
    The control framework implicit in the Payment Card Industry Data Security Standard (PCI DSS) provides an enterprise structure for improving operational, security, and audit performance.
  • Social CRM comes of age
    Who is this “social customer”? What strategies and tools does the new breed of CRM provide to do something about this?
  • Risk Management: Protect and Maximize Stakeholder Value
    What has held organisations back from a broader adoption of risk management programs?
*