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Bit Miles: How Company Reports Hurt the Planet
February 08, 2008
Sun saves 11,000 trees a year with paperless annual reports
Posted by: Green Monk
Just after introducing the idea of "Bit Miles" I went to a great session by David Douglas, who heads up Sun's eco-efforts. I could have got about 50 greenmonk posts out of his one hour session, but to just call out one insight we should applaud Sun's decisions to get out of the needless dead tree-shipping business in creating its annual report. Other Fortune 500 companies please take note.
According to Douglas, Sun is on a relentless mission to reduce the amount of paper it uses. For example its not going to send out any mail to folks attending Java One... But it was the facts on company reports that really caught my attention.
The SEC's decision that companies don't need to print annual reports is fantastic.
Sun just stopped printing 99 million sheets of paper. That's 11,000 trees, and millions of gallons of fresh water.
Actually I need to check this with Dave - sounds too high for one company, even with many shareholders. But think about it. How many company reports are just skimmed. We have a responsibility to take this once a year communication online.
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About the author
James Governor I am the co-founder of analyst RedMonk, the community-based analyst firm. I'm 36 and married with a boy. I talk too much, but i do actually listen.
http://www.greenmonk.net
