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British Airways launches iPhone App

British Airways launches iPhone App

A version of new app also available to Android and Blackberry users

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British Airways has launched an app that allows Executive Club iPhone users check-in with a boarding pass displayed on their smartphone screen.

The British Airways App was launched last week for iPhones, Blackberrys and Android smartphones, during the airline’s first financial quarter ended 30 June.

British Airways reported an operating loss of £72 million during the period, down 23.4 percent from the same period in 2009. However, its revenue, which fell 2.3 percent from £1.98 billion last year to £1.94 billion this year, was hit by the closure of UK airspace due to volcanic ash from Iceland in April, and the impact of cabin crew strikes.

At present, only members of British Airways’ free-to-join frequent flyer programme, the Executive Club, can download mobile boarding passes on their phones. These can then be scanned at check-in to speed up the boarding process. Members can also access their Executive Club details using the app, see real-time flight information about their bookings and make amendments to their bookings directly from their phones.

Meanwhile, passengers who are not members of the Executive Club will have access to a limited number of functions. This means that while they will not be able to check their own flight details, they can still look up timetables, access a dedicated travel news section, a Twitter news feed and a link to the ba.com mobile website.

British Airways also said in its latest results that its online holiday bookings had increased by 56 percent compared to last year. It attributed this to the introduction of ‘dynamic packaging’ on its website, a functionality that allows customers to buy flight and hotel or flight and car packages in a single booking.

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